Personal Style Guide
Personal Style Guide is a visual branding project created to define my personal identity as a creative professional. The project explores my aesthetic direction through a moodboard, color palette, logo design, typography system, brand rationale, and marketing tools. It combines soft and intense visual elements to represent my personality, interests, and creative voice in a professional way.
Visual Identity Style Guide
The goal of this project was to create a personal visual identity that feels authentic, expressive, and professional. The style guide uses a dark green, soft sand, white, and gray turquoise palette, combined with elegant typography and playful logo variations to show both my emotional and creative side. The main challenge was to balance different parts of my personality: a darker, emotional, indie-inspired aesthetic with a softer and more approachable visual style. The final direction reflects my interests in music, games, pets, anime, and digital creativity while keeping the brand clear and usable for professional platforms.
Project Overview
This project focused on building a personal style guide that represents my creative identity. The process began with a moodboard that collected visual references connected to my interests, including music, games, anime, pets, and emotional indie aesthetics. These references helped define the overall mood of the brand and guided the visual decisions throughout the project.
The style guide includes a defined color palette with dark green, gray turquoise, white, and soft sand, creating a balance between calm, elegant, and expressive visuals. The typography system combines Perandory for titles and Helvetica World for body text, allowing the brand to feel stylish while still being readable and professional.
The logo design adds a softer and more playful contrast to the overall aesthetic. It represents my extroverted side, my ability to communicate with people, and the more approachable part of my personality. The final brand direction was designed to work across different marketing tools, including an Instagram portfolio, a personal website or Behance profile, and LinkedIn personal branding.
My role in this project involved developing the creative concept, selecting visual references, defining the color palette and typography, designing logo variations, and explaining how the personal brand could be applied across digital platforms.